For everyone who's sat alone in a Zoom room, refreshing.
Held is an AI assistant that lives on your calendar. It confirms before the call, rescues the moment they don't show, and books the next step before anyone can disappear.
Your own booking link, free. Prospects pick a time, you get the invite.
Works with Google Calendar, Outlook, Zoom and Google Meet. Replies come straight to your inbox.
Your link
One link for your signature, your bio, your DMs. Prospects pick a time, the invite goes out, and Held takes it from there.
Type a name. first-last is free; a one-word name is premium.
The problem
Every scheduler on earth sends a reminder and then waits for you to click “no-show” afterward. Nobody owns the moment the prospect doesn't turn up, and nobody owns the follow-up that never gets booked.
How it works
Connect your calendar and your Zoom or Meet. Held watches every meeting with someone outside your company and steps in at the exact moments meetings die.
Unaccepted invite? Held flags it on your planner the day it goes quiet. A day before, Sam asks “does tomorrow still work?” with one click to confirm or pick another time. If they don't answer, the meeting turns amber so you know exactly who to call.
Held sees who's actually in the Zoom or Meet. Three minutes after start, if they're not there, Sam messages them: “Does this time still work, or should I find you another slot?” One tap rebooks. You get pinged. You never write the “still coming?” email again.
“I'll follow up” is not a next step. When a meeting ends with nothing on the calendar, Sam asks you what's next, proposes times to the prospect, sends the invite, and chases the acceptance until it's real.
The assistant
Your assistant has a name, signs with your name, and sends every reply straight to your inbox. It asks logistics questions, never sales questions. That's why prospects answer it.
Hi Jordan,
Sam here. I help Nina with scheduling. Quick check before Tuesday: does 10:00 still work for you?
If something's come up, grab any other slot here and I'll move it: held.page/nina
Thanks,
Sam
The dashboard
Every external meeting, a risk score, and the one action that moves it. Same list sits in your Mac menu bar.
Messages go out under your name from Held's verified sending domain, and every reply lands in your own inbox. Held never reads your mail.
Calendar and Zoom access is encrypted at rest, Held only asks for what it uses, and your meeting data is never sold or used to train AI.
Held knows who joined from Zoom's own attendance data. Nothing sits in your call, and nothing is recorded.
“I've been ghosted by people who booked the meeting themselves. Twice in one week I sat in an empty Zoom room refreshing, then wrote the awkward ‘still able to make it?’ email. Held exists so nobody has to write that email again.”
Every scheduler I tried stops at the reminder. None of them notice the invite was never accepted, none of them see the empty room, and none of them chase the “let's follow up” that quietly dies. So I started building the assistant I wanted sitting next to me.
I run my own calendar on Held every day. If you're tired of refreshing, claim your link and try it.
Questions
It connects to your Zoom or Google Meet account and watches who is actually in the room, using the same participant events the platforms expose to their own apps. If the only person present three minutes in is you, your assistant steps in. No bot joins the call and no recording is made.
No. Held sends under your name from its own verified domain, and replies land in your inbox. It never asks for permission to read your mail. Confirmations are tracked through calendar responses and the links in its own messages.
It signs as your assistant, asks logistics questions only, and never pitches. If someone asks directly whether it's an AI, it says yes. Most people just reply with a time.
Google Calendar and Outlook, with meetings on Zoom, Google Meet or Teams. It doesn't matter what booked the meeting: Calendly, Chili Piper, HubSpot, Cal.com or a hand-typed invite all look the same on your calendar.
Pricing
Free for one calendar. Five dollars a month when you want the page to be all yours.
or $48 a year, two months free
add it to any plan
Connect Google or Microsoft in one click. No credit card.
